Reimagining Spaces - Enhancing Engagement and Discoverability for a Coworking website.
Reimagining Spaces - Enhancing Engagement and Discoverability for a Coworking website.
During my internship at Lollypop Design Studio as a User Experience Design Intern, I worked on revamping a coworking website to improve user engagement and product discoverability. Collaborating closely with the user research and design team, as well as participating in client calls with the marketing team and stakeholders, we identified key pain points affecting conversions and developed solutions based on user insights.
My contributions focused on designing the homepage and membership page. Due to the project's ongoing status and confidentiality, I rebranded it as Neue Space, taking creative liberty to craft a unique brand identity. This approach integrated forward-thinking design elements while preserving usability and core values. The redesigned homepage embodies Neue Space’s vision as a premium coworking space, seamlessly combining sophistication and functionality to deliver an enhanced user experience.
During my internship at Lollypop Design Studio as a User Experience Design Intern, I worked on revamping a coworking website to improve user engagement and product discoverability. Collaborating closely with the user research and design team, as well as participating in client calls with the marketing team and stakeholders, we identified key pain points affecting conversions and developed solutions based on user insights.
My contributions focused on designing the homepage and membership page. Due to the project's ongoing status and confidentiality, I rebranded it as Neue Space, taking creative liberty to craft a unique brand identity. This approach integrated forward-thinking design elements while preserving usability and core values. The redesigned homepage embodies Neue Space’s vision as a premium coworking space, seamlessly combining sophistication and functionality to deliver an enhanced user experience.
During my internship at Lollypop Design Studio as a User Experience Design Intern, I worked on revamping a coworking website to improve user engagement and product discoverability. Collaborating closely with the user research and design team, as well as participating in client calls with the marketing team and stakeholders, we identified key pain points affecting conversions and developed solutions based on user insights.
My contributions focused on designing the homepage and membership page. Due to the project's ongoing status and confidentiality, I rebranded it as Neue Space, taking creative liberty to craft a unique brand identity. This approach integrated forward-thinking design elements while preserving usability and core values. The redesigned homepage embodies Neue Space’s vision as a premium coworking space, seamlessly combining sophistication and functionality to deliver an enhanced user experience.
PRODUCT DESIGN
ECommerce
2024
Streamlining Navigation and Showcasing Solutions to Enhance User Clarity
Streamlining Navigation and Showcasing Solutions to Enhance User Clarity
Through user survey we found out that 30.16% of users reported that unclear workspace options left them unsure about suitable solutions, leading to frustration, higher drop-offs, and decreased engagement.
To address this, I restructured the homepage's information architecture, grouping pages logically to reduce complexity and improve navigation. Redesigned product cards clearly highlight coworking solutions, showcasing essential details about each space, its features, and functionalities for better user understanding.
A dynamic sticky navigation bar ensures effortless access to key sections, allowing users to explore solutions seamlessly while scrolling.
Through user survey we found out that 30.16% of users reported that unclear workspace options left them unsure about suitable solutions, leading to frustration, higher drop-offs, and decreased engagement.
To address this, I restructured the homepage's information architecture, grouping pages logically to reduce complexity and improve navigation. Redesigned product cards clearly highlight coworking solutions, showcasing essential details about each space, its features, and functionalities for better user understanding.
A dynamic sticky navigation bar ensures effortless access to key sections, allowing users to explore solutions seamlessly while scrolling.
Through user survey we found out that 30.16% of users reported that unclear workspace options left them unsure about suitable solutions, leading to frustration, higher drop-offs, and decreased engagement.
To address this, I restructured the homepage's information architecture, grouping pages logically to reduce complexity and improve navigation. Redesigned product cards clearly highlight coworking solutions, showcasing essential details about each space, its features, and functionalities for better user understanding.
A dynamic sticky navigation bar ensures effortless access to key sections, allowing users to explore solutions seamlessly while scrolling.
Redesigning the Membership page
Redesigning the Membership page
Through user survey we found out that 76.6% of users felt the site lacked comprehensive workspace information, including photos, transparent pricing, and overall user-friendliness.
To address this, I revamped the membership page to clearly showcase all workspace solutions, ensuring transparent pricing and highlighting amenities, services, and perks for each option.
Additionally, I redesigned the inquiry forms, tailoring them to each section. This customization streamlines the decision-making process for users by gathering relevant details while providing clients with more actionable insights.
Through user survey we found out that 76.6% of users felt the site lacked comprehensive workspace information, including photos, transparent pricing, and overall user-friendliness.
To address this, I revamped the membership page to clearly showcase all workspace solutions, ensuring transparent pricing and highlighting amenities, services, and perks for each option.
Additionally, I redesigned the inquiry forms, tailoring them to each section. This customization streamlines the decision-making process for users by gathering relevant details while providing clients with more actionable insights.
Through user survey we found out that 76.6% of users felt the site lacked comprehensive workspace information, including photos, transparent pricing, and overall user-friendliness.
To address this, I revamped the membership page to clearly showcase all workspace solutions, ensuring transparent pricing and highlighting amenities, services, and perks for each option.
Additionally, I redesigned the inquiry forms, tailoring them to each section. This customization streamlines the decision-making process for users by gathering relevant details while providing clients with more actionable insights.
Boosted transparency and trust by 100%
Boosted transparency and trust by 100%
A user survey revealed that the absence of reviews and testimonials hindered decision-making for new users, with 34.6% citing reduced trust, negatively affecting engagement and conversions.
To resolve this, I introduced a testimonial section and client logos on the homepage to improve transparency and highlight the brand's credibility. These enhancements significantly increased trust-building elements across the site, strengthening credibility and boosting user confidence in the platform.
A user survey revealed that the absence of reviews and testimonials hindered decision-making for new users, with 34.6% citing reduced trust, negatively affecting engagement and conversions.
To resolve this, I introduced a testimonial section and client logos on the homepage to improve transparency and highlight the brand's credibility. These enhancements significantly increased trust-building elements across the site, strengthening credibility and boosting user confidence in the platform.
A user survey revealed that the absence of reviews and testimonials hindered decision-making for new users, with 34.6% citing reduced trust, negatively affecting engagement and conversions.
To resolve this, I introduced a testimonial section and client logos on the homepage to improve transparency and highlight the brand's credibility. These enhancements significantly increased trust-building elements across the site, strengthening credibility and boosting user confidence in the platform.
Young Jury
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